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Wednesday, 17 April 2013
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Wednesday, 3 April 2013
Difference between Content-writing & Copy-writing
What is the difference between Content-writing & Copy-writing?
Content-writing
Content
writing means writing to inform, educate or interact. Although you can write
content to sell products and services, content writing doesn't always involve
promotional literature. Some pages on a website might be promotional, and some
might exist just for the purpose of educating the visitors.
Blogging
can be termed as content writing. You are constantly generating blog content to
establish your authority and spread awareness regarding your subject. If you
provide insurance, then, whereas the main page and a few other pages may try to
sell various insurance policies, there will be scores of pages that will be
there to explain various insurance-related things to the visitors. Content
writing generates such page.
Copy-writing
In
the context of the Internet, copy-writing (or copy writing) is mostly
termed as online copy-writing and that means copy-writing for websites. Copy-writing is a term derived from advertising. It basically means writing
promotional literature whether it’s an advertisement, a sales copy, or a
website’s home page prompting people to buy something.
As here mentioned, it’s promotional literature and it contains lots of action words
such “do”, “buy”, “contact”, “earn”, “get well”, “hire us”, etc. Copy-writing highlights the benefits of a product or a service in order to sell it. Copy-writing is highly interactive; it directly talks to the reader and it
involves lots of emotions (buying, most of the times, is an emotional action).
Gist
If
you really dig deeper, copy-writing is a specialty and not everybody can pursue
this vocation. It requires special talent. You need to have a knack for marketing
and advertising. Content can be written by anybody who can write well.
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